Digimetrix
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Privacy Policy

Last updated: May 8, 2026

1. Introduction

This Privacy Policy explains how Davcris Ltd ("we", "us", "our") collects, uses, and protects personal data in connection with the Digimetrix platform at digimetrix.ai ("the Service"), in accordance with the UK GDPR, EU GDPR, and the Data Protection Act 2018. By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Who We Are

Data Controller: Davcris Ltd
Registered Address: Luton, England
Email: digimetrixuk@gmail.com
Website: https://digimetrix.ai

3. Data We Collect

  • Identity and contact data: name, email address, business name.
  • Phone numbers: where provided for appointment booking, AI agent calls, and SMS notifications.
  • Account and usage data: assistant configurations, conversation logs, booking records.
  • Technical data: IP address, browser type, device information, access logs.
  • Billing data: processed via Stripe. We do not store full card details.
  • Business information: address and business details provided for regulatory compliance when purchasing phone numbers.
  • Call and SMS data: transcripts of AI agent calls and records of SMS messages sent through the platform.

4. Legal Bases for Processing

  • Performance of a contract: to provide the Service you have subscribed to.
  • Legitimate interests: to improve the platform, ensure security, and prevent fraud.
  • Legal obligations: to comply with applicable laws and regulations.
  • Consent: where explicitly required, such as for marketing communications.

5. How We Use Your Data

  • Provide, operate, and maintain the Digimetrix platform.
  • Power AI agent features including call handling, appointment booking, and SMS confirmations.
  • Process payments and manage subscriptions.
  • Provision and manage phone numbers purchased through the platform.
  • Send transactional communications (account updates, billing, support).
  • Improve platform performance and security.
  • Comply with legal and regulatory obligations including telecom regulations.

6. SMS Communications

Where you or your customers provide a phone number through a Digimetrix-powered business, SMS messages may be sent including appointment confirmations, booking reminders, rescheduling notices, and cancellation notifications.

  • Message frequency varies based on booking activity.
  • Message and data rates may apply depending on your carrier.
  • Opt-out: reply STOP to any message to unsubscribe immediately.
  • Help: reply HELP to any message for support information.
  • SMS consent is not a condition of purchase or service use.
  • We do not share phone numbers with third parties for marketing purposes.
  • Consent to receive SMS is obtained at the point of booking, either verbally during an AI agent call or via the web booking widget.

7. Data Sharing

We share personal data only where necessary with the following trusted third parties:

  • Twilio Inc. — to deliver SMS messages and power AI phone calls. Phone numbers are shared solely for message delivery. Twilio's privacy policy is available at twilio.com/legal/privacy.
  • Stripe Inc. — to process payments. Billing data is handled under Stripe's privacy policy at stripe.com/privacy.
  • Supabase — for secure database hosting and authentication.
  • Google — for calendar integrations and booking functionality where enabled.
  • Resend — for transactional email delivery.
  • Anthropic / Google DeepMind — AI models used to power assistant responses.

All third-party providers are engaged under appropriate data processing agreements and safeguards.

8. International Transfers

Where personal data is transferred outside the UK or EU, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) or equivalent mechanisms as required by applicable law.

9. Data Retention

  • Account data: retained for the duration of your subscription and up to 2 years after account closure.
  • Call transcripts and SMS records: retained for up to 12 months.
  • Billing records: retained for 7 years as required by UK tax law.
  • Business compliance data: retained for the duration of the phone number subscription and 3 years thereafter.

10. Your Rights

Under UK and EU data protection law, you have the right to:

  • Access the personal data we hold about you.
  • Correct inaccurate or incomplete data.
  • Delete your data (subject to legal obligations).
  • Restrict or object to processing.
  • Data portability — receive your data in a structured format.
  • Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us at: digimetrixuk@gmail.com. We will respond within 30 days.

11. Security

We implement appropriate technical and organisational measures to protect your personal data, including encryption in transit, access controls, and regular security reviews. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

12. Cookies

We use cookies and similar technologies to operate and improve the Service, including authentication, analytics, and performance monitoring. You may control cookie preferences through your browser settings.

13. Children's Privacy

The Service is not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately at digimetrixuk@gmail.com.

14. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113. We would appreciate the opportunity to address your concerns before you contact the ICO — please email us first at digimetrixuk@gmail.com.

15. Google API Limited Use Disclosure

The use of raw or derived user data received from Workspace APIs will adhere to the Google User Data Policy, including the Limited Use requirements.

Digimetrix AI's use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

  • We only request access to Google Calendar data that is necessary to provide the booking and scheduling features of the Service.
  • We do not use Google user data to serve advertisements.
  • We do not allow humans to read Google user data unless required by law, or the user has given explicit permission.
  • We do not transfer Google user data to third parties except as necessary to provide and improve the Service, or as required by law.
  • We do not use Google user data for any purpose that is not disclosed in this Privacy Policy.

16. Updates

We may update this Privacy Policy from time to time. Where changes are material, we will notify you by email or via a notice on the platform. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the Service after changes are posted constitutes your acceptance of the updated policy.